SRI LANKA INSTITUTE OF INFORMATION
TECHNOLOGY
DEPARTMENT
OF COMPUTER GRAPHICS & MULTIMEDIA
B.Sc.
(Hons) Degree in IT specialization in Interactive Multimedia Technology
Tute 1
IT13107956-Ekanayake
E.M.D.C.M
1. Briefly discuss the history and future of multimedia.
How might multimedia be used to improve the lives of its users?
·
Multimedia is any combination of text,
graphic art, sound, animation, and video that is delivered by computer and this
term 'Multimedia' was created by a singer and artist Bob Goldstein in July 1966
·
Newspapers can be considered the beginning
of use of multimedia as means of communication of ideas because they were the
first mass communication medium using text, graphic and images.
·
Animations or motion pictures are known to
be the next huge stepping stone in multimedia, which was based on the persistence
of vision theory, and was initialized in 1830s.
·
Interactive multimedia is a new evolution
of multimedia which allows the user to control what and when these elements are
delivered.
·
The future of multimedia will depend
mostly on the development of current technology. It has become very important
and essential to many fields such as education, shopping and retail,
entertainment, communications and etc. In this technology advanced environment,
many multimedia tools are involved when organizing the events or activities
such as lecture in class, open ceremony, seminar, presentation and others that
may combine all forms of media content.
·
Hence multimedia is going to play an
essential role in almost every field especially in marketing and communication.
·
Multimedia is very prominently used for
the improvement of quality of lives of people. Such very common fields in which
multimedia has been able to enhance the lifestyles is education. E-books, PowerPoint
presentations and graphical study materials are very widely used multimedia
applications.
·
In addition, fields of entertainment,
medicine and science, advertising makes
maximum use out of multimedia in the enhancement of their functionality and
give out people their maximum benefits.
2. How might it influence users in negative ways?
a. What might be its shortcomings?
·
Since today multimedia is basically
technology oriented, the creativity of the artists has become very limited.
They have less thinking to do because most of the thinking parts are done by
the digital software. Therefor human relationships have also become mechanical.
·
Some people use multimedia in adverse
ways. Along with the advance technical tools such as Photoshop which supplies
unbelievable techniques in photo editing. These are used by some people to
upload harmful, unethical photos to internet and social media websites such as
Facebook, violating human rights,
·
Field of advertising can be also sometimes
seen using multimedia in negative ways which give out wrong messages to public.
3. You are a marketing director for a small
telecommunications company. You are considering using multimedia to market your
company’s product. Put together an outline detailing the benefits and drawbacks
of using a CD-ROM presentation, a multimedia website, or a television
advertisement.
1. CD-ROM
·
Advantages
ü Mobile- easy to use anywhere
ü Can keep backups- data can be more secured.
ü Easy and quick access
ü Less expensive
ü Less errors
ü Can be made attractive to capture the attention of
audience
ü More durable.
·
Disadvantages
ü Reliability is less- malfunctions may occur due to
damages
ü File sharing is not convenient due to large file
sizes.
ü Editing and adding more information is not possible
2. Multimedia website
·
Advantages
ü Increase learning effectiveness.
ü This is more appealing over traditional, lecture-based
learning methods.
ü Reduces training costs.
ü Easy to use.
ü Provide high-quality video images and audio.
ü Offers system portability.
·
Disadvantages
ü Expensive.
ü Required special hardware.
ü Not always compatible.
ü Not always easy to configure.
3. Television ad.
·
Advantages
ü Permits you to
reach large numbers of people on a national or regional level in a short period
of time.
ü Independent stations and cable offer new opportunities
to pinpoint local audiences.
ü Offers the ability to convey message with sight, sound
and motion.
·
Disadvantages
ü Message is temporary.
ü Preferred ad times are often sold out far in advance.
ü Limited length of exposure, as most ads are only
thirty seconds long or less, which limits the amount of information you can
communicate.
ü Relatively expensive in terms of creative, production
and airtime cost
4. Multimedia is shifting from being
localized (contained on a CD-ROM) to being distributed (available on the World
Wide Web).
a. What are some of the implications of this?
·
By being distributed through WWW, it
increases the audience and make visible to whole world.
·
Enables to control all aspects of
businesses in efficient ways, expand their market growth, produce a product or
service with lower total cost such as lower cost of advertising.
·
Minimize the problems of using CD-ROM such
as packaging, copyrights, distribution and production.
b. Who will have access to the presentation?
·
Many people around the world can access
multimedia or data simultaneously without limitation but firstly required some
specific software and hardware such as flash player and network cable in order
to run a multimedia presentation such as blogs, product reviews and feedback
c. How will you keep it secure? How will you distribute
it?
·
Apply memberships and require passwords
·
By using encryption methods and other
available methods
such as
compressing and processing.
Distribution
·
By using different kind of advertisement
available in the websites.
·
Make it on the top of the search engines.
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